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About Ted

Company Profile

Full spectrum Product and Recipe Development Company with focus on development for retail and foodservice processors and operators.

Services

  • Flavor, Product, and Recipe Development
    • TRCD Inc. develops & tests over 500 recipes per year
  • Food Styling & Photography
  • Sales and Marketing Support
  • National Account Presentation
  • Sensory Evaluation
  • Consultation Services
  • Food Entertainment
    • Television
    • Radio
    • Newspaper, Magazine, and other Print Media
    • Ted Reader’s World Famous Q School
  • BBQ Catering
  • Retail and Foodservice Products
    • Grilling & Glazing Sauces
    • Rubs & Oils
    • oAward Winning Products & Recipes

Product Promotion & Demonstrations

  • Spokesperson
    • Maille Mustard
    • McCain
    • Napoleon Appliance Corporation
    • Playtex/Wet Ones
  • Trade Shows
    • Promotional Personality, Product Demonstrations, Product Sampling
    • Rupari Foodservice – National Restaurant Show
      Plumrose USA – Food Marketing Institute Tradeshow
      Cooke Aquaculture/Heritage Salmon – Boston Seafood Show
      Nova Scotia Arctic Charr – Boston Seafood Show, Gourmet Food & Wine Show
      Napoleon Appliance Corporation – HPBA
      Ontario Pork – Good Food Festival
      FPI – Canadian Food and Beverage Show
      Rupari – International Pizza Show
      McCain Foods – Grey Cup, Good Food Festival, Buskerfest
      Ontario Craft Brewers – Toronto Festival of Beer
      Dr. Oetker – Canadian Food and Beverage Show
      Omstead – Canadian Food and Beverage Show

History / Accreditations / Writings

  • 25 years of Food Service, Retail, and Restaurant Expertise
  • Executive Chef - Skydome Hotel 1989-1992
  • Corporate Development Chef - Loblaw Companies Limited/President’s Choice 1993-1997

Author and Food Writer

Cookbooks

  • *See Published Book List

Magazines

  • Bon Appetit
  • GQ Magazine
  • City Bites Magazine
  • Chill Magazine – The Beer Store
  • New Product Design Magazine
  • Chili Pepper Magazi

Television Shows & Guest Appearances

  • King of the Q Grilling Adventures –
    CTV and CTV Travel 2003 & 2004 & 2005
  • Cottage Country Television – CTV/CBC 1994-2002
  • Fishing the Flats – TSN/OLN 2000-2006
  • Camping Out TV – OLN 2002
  • Live! With Regis and Kelly – 2003 & 2004 & 2005
  • Fox & Friends 2003 & 2004
  • Grilling Maestros 2003 & 2004
    • PBS Television Network - 2 Seasons x 16 Episodes per Season
  • QVC Shopping Network 2003
    • o 2 Appearances to sell ‘Hot and Sticky BBQ’ Cookbook
  • Discovery Channel – Secret Science of Everyday Things & Daily Planet
  • HGTV – Kitchen Equipped
  • Food Network Canada – Christine Cushing Live
  • Breakfast Television – CityTV
  • Canada AM – CTV
  • Good Morning Canada – CTV

Awards

  • NBBQA Awards of Excellence – Raleigh, North Carolina 2007
    • Best New BBQ/Grill Cookbook
      Gold Medal
      King of the Q’s Blue Plate BBQ
    • Best New BBQ Specialty Product
      Gold Medal
      The Art of Plank Grilling – Licked by Fire, Kissed by Smoke
    • Best New BBQ Restaurant Menu
      Gold Medal
      Teddy’s Island BBQ – Cofresi Beach, Puerto Plata, Dominican Republic
    • Barbeque Marinades – Asian
      Bronze Medal
      King of the Q Wasabi Teriyaki Grilin’ and Glazin’ Sauce
  • NBBQA Awards of Excellence – Houston, Texas 2005
    • Best Cookbook
      Gold Medal
      Hot and Sticky BBQ
    • Best Sauce
      Gold Medal
      King of the Q Pineapple Rum Sauce
    • Best Asian Sauce
      Silver Medal
      King of the Q Spicy Asian Marinade
    • Best Steak Spice
      Silver Medal
      King of the Q Amazing Steak Spice
    • Best Cajun Spice 2005
      Silver Medal Winner
      King of the Q Bayou Bite Cajun Spice
  • Sial D’Or Awards - Paris France
    • Best New Product
      If Chickens Could Fly!
      President’s Choice/Loblaw Companies Limited
  • Cuisine Canada Cookbook Awards 2000
    • Sticks and Stones Cookbook

Compensation Options

  • Daily Rate
  • Monthly Rate
  • Retainer
  • Per Project Basis

Non-Compete Positioning

  • Confidentiality agreements discussed on a per client basis.

Contact me for more information

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